In 1946, Clarence "Shorty" Willkomm started with Mobil Oil Co., driving a wholesale gasoline and fuel oil route. In 1972, son Jerry Willkomm came on board to help Shorty.
In 1979, Jerry Willkomm Inc. (JWI) was formed as a Mobil Oil Distributor. As the company ventured into retail, both Michael and Jim Willkomm became the third generation to work in petroleum distribution.
In 1989, Jerry & Cathy Willkomm opened the Washington Ave Mobil Mart, Express Lube and Car Wash. The Willkomm family expanded to Kenosha in 1990 with the opening of Sports Plaza Mobil. Then in 1993, they opened Highlands Mobil Travel Plaza.
The Willkomm's decided to franchise their travel plaza with PETRO - the leader in the truck stop industry. The conversion included building a new PETRO:Lube, ten acre parking lot, Iron Skillet Restaurant and a remodeled travel store. Highlands PETRO opened in March of 2000. TA purchased PETRO Travel Centers and all of the franchises in 2007. In 2015, TA renamed all of the PETRO:Lubes to TA Truck Service to strengthen the brand name.
Washington Ave. Mobil was remodeled in 2006. In addition to a On the Run convenience store and Burger King, this new store includes: state-of-the-art car wash, self serve Pet Wash, Drive Thrus for both On the Run and Burger King, and a trend-setting restroom voted #1 pubilc bathroom by Racine Journal Times poll (Oct. 2007).
In 2008, the Willkomm's purchased Southport Mobil on Hwy 50 in Kenosha (front of Menards). The Willkomm's then converted the Mobil Mart to an On the Run convenience store with car wash, pet wash, drive thru and their trademark bathrooms. Southport holds a special place in the Willkomm's heart, find out why...HERE.
The next addition to the Willkomm family is Oasis Mobil in Oak Creek, purchased in 2011. With that purchase came an empty building that then became The Dish Restaurant. The Willkomm’s are proud to continue the customer-driven restaurant providing a counter-service that quickly serves made-to-order gourmet food.